Driving SERHANT.’s New Jersey Expansion
New Jersey’s luxury real estate market has always been built on relationships, reputation and local knowledge. From the established communities of Bergen and Essex counties to Monmouth County and the Jersey Shore, buyers and sellers expect more than an agent who simply knows how to list a property. They want a trusted advisor who understands the community, the lifestyle and the market—and who knows how to position a home before a much larger audience.
Lillian LoRusso and Eliane Longhi reflect that modern approach. Both bring extensive New Jersey experience to SERHANT., with different backgrounds and complementary strengths. LoRusso is a Broker Realtor with decades of local knowledge and professional experience. Longhi is the Managing Broker of SERHANT. Monmouth and the founder of The Synergy Group NJ.
Together, they represent the combination of local expertise and modern marketing helping drive SERHANT.’s continued growth throughout New Jersey. As the most followed real estate brand in the world, SERHANT. provides its agents with a media-driven marketing platform and access to an expansive global audience.
At the statewide level, Michele Zyscha serves as the Broker of Record for SERHANT. New Jersey, overseeing the brokerage’s operations as the company continues its expansion across the state.
SERHANT. Monmouth officially celebrated its grand opening on September 10, 2026, at Bell Works Fort Monmouth in Tinton Falls. Founder and CEO Ryan Serhant joined the office’s agents, clients, partners and community members for the milestone event, marking an important new chapter in the company’s New Jersey growth.
Deep Local Knowledge and a Financial Foundation
For Lillian LoRusso, local knowledge is not simply part of a marketing pitch. A Holmdel resident for more than 30 years, she serves clients throughout Monmouth, Ocean and Middlesex counties. That longevity gives her an understanding of the region that extends beyond property values and recent comparable sales to include the character of individual communities, commuting patterns, recreation and long-term neighborhood appeal.
LoRusso also brings a strong business and financial background to her work. A graduate of New York University’s Stern School of Business, she earned a Bachelor of Science degree in Finance and Management. Before establishing herself in real estate, she worked in consultative sales, developing communication, negotiation and problem-solving skills that translate naturally into residential transactions.
Buying or selling a home involves significant financial and emotional decisions, particularly in the luxury market, where transactions can become considerably more complex. Having an advisor who understands both the numbers and the personal considerations behind a transaction can provide an important advantage.
LoRusso’s portfolio reflects the breadth of the market she serves, ranging from homes in Marlboro and Millstone to multimillion-dollar residences in Holmdel. Her recorded sales on SERHANT.’s website include transactions above $1 million and a Holmdel property sold for $2.6 million. That activity demonstrates her presence in a region increasingly attractive to buyers seeking larger properties, strong communities and proximity to both New York City and the Jersey Shore.
Her move to SERHANT. brings together traditional, relationship-driven real estate and the changing way properties are marketed. The firm has invested heavily in digital content, social media, technology and sophisticated property presentation, giving experienced local professionals additional tools to expand the reach of the homes they represent.
The region is also entering an important period of growth. Netflix’s planned East Coast production hub at the former Fort Monmouth site has drawn attention to Monmouth County and could contribute to additional economic activity. For professionals serving Holmdel and neighboring communities, an investment of that scale can create new conversations surrounding housing, relocation and long-term development.
Leadership and Growth in Monmouth County
Eliane Longhi brings brokerage leadership, team-building experience and extensive knowledge of multiple New Jersey markets. A New Jersey resident for more than 25 years, she has built her career across Union, Monmouth, Morris, Somerset, Essex and Middlesex counties.
SERHANT. identifies Longhi as being among the top one percent of real estate professionals in New Jersey based on sales volume and families served. Her practice encompasses luxury real estate, high-end residential properties, new construction, relocation and investment opportunities. Her active and previous listings demonstrate a wide geographic and price range while maintaining a significant presence in luxury residential real estate.
Longhi’s experience in new construction is particularly relevant as buyers continue to seek homes with contemporary layouts, updated technology and modern amenities. Working with builders and developers requires an understanding of positioning, buyer perception and how a property should be presented before and during construction. That combination of sales strategy and marketing aligns naturally with SERHANT.’s emphasis on presentation and media.
Longhi is also fluent in English, Portuguese and Spanish, allowing her to communicate directly with a diverse range of clients. In a state as diverse as New Jersey, multilingual capabilities can be especially valuable in residential and investment real estate, particularly for buyers relocating internationally or moving from communities throughout the New York metropolitan area.
As Managing Broker of SERHANT. Monmouth, Longhi is helping build a strong network of agents capable of applying SERHANT.’s marketing, media and technology resources throughout Monmouth County and the surrounding markets.
Local Expertise Meets Global Exposure
SERHANT.’s growing New Jersey network reaches urban, suburban, luxury and coastal markets, including Jersey City, Short Hills, Saddle River, Rockleigh, Long Beach Island and now Monmouth County. The SERHANT. Monmouth office at Bell Works Fort Monmouth strengthens the brokerage’s presence in one of the state’s most dynamic luxury and lifestyle markets.
That geographic expansion matters because New Jersey is not one uniform real estate market. The priorities of a luxury buyer considering Saddle River can be very different from those of a buyer looking in Jersey City, Holmdel or Long Beach Island. Some buyers prioritize proximity to Manhattan. Others want larger properties, a suburban lifestyle, waterfront homes or second residences near the beach.
Building a meaningful statewide operation requires professionals who understand individual communities, supported by the reach and resources of a national brand. Technology can distribute a listing around the world, but it cannot replace an experienced advisor’s understanding of why someone wants to live in a particular town or neighborhood.
SERHANT. has made media one of the most visible components of its platform. Founded by Ryan Serhant, the brokerage has developed a brand that extends beyond conventional real estate advertising. Its model combines real estate with media, technology, education and entertainment, reflecting a larger transformation across the industry.
Today, a luxury property can become its own media campaign. High-quality video, social content, targeted digital advertising, storytelling and carefully designed online presentations can introduce a home to potential buyers far beyond its immediate geographic area. This approach is particularly relevant in New Jersey, where buyers may be arriving from New York City, relocating from other states or moving internationally.
For LoRusso, SERHANT.’s platform provides an opportunity to pair decades of local experience with a larger marketing engine. For Longhi, those same resources complement her leadership of the Monmouth office and her experience with luxury properties, new construction and relocation.
The Future of New Jersey Real Estate
The evolution of the brokerage business reflects changes in what consumers expect from their agents. Sellers have access to information about pricing, market activity and competing properties before they contact a real estate professional, while buyers can search thousands of listings from their phones. Agents must therefore provide value beyond simply controlling access to information.
Experienced professionals provide that value through negotiation, strategy, market interpretation, relationships and guidance. Agents who understand digital marketing can also create visibility that individual sellers would struggle to achieve on their own. Combining those capabilities has become one of the defining opportunities of modern real estate.
LoRusso and Longhi approach that opportunity from complementary directions. LoRusso offers decades of local knowledge and an educational background rooted in finance and management. Longhi brings brokerage leadership, multilingual communication and experience across luxury, development and investment properties.
As SERHANT. continues expanding its New Jersey presence, LoRusso and Longhi
