Stefanie Campoy Brings Fashion, Energy and a New Kind of Runway Experience to New York City

From a rooftop high above Manhattan to a pizza-making adventure in Chelsea, the July 2026 Campoy Fashion Show proved that Stefania Campoy isn’t simply producing fashion shows—she’s creating experiences.

NEW YORK CITY — New York has never suffered from a shortage of fashion.

It is a city where style lives on the sidewalks, in hotel lobbies, inside downtown restaurants and across some of the most famous runways in the world. To make an impression in New York, therefore, requires more than beautiful clothing and beautiful models.

You need an experience. On a warm breezy Friday evening about the Manhattan skyline, Stefanie Campoy and Campoy Fashion delivered exactly that.

The Campoy Fashion Show took over the spectacular Somewhere Nowhere NYC, bringing together fashion, nightlife, models, designers, influencers and New York’s unmistakable energy for an evening that felt less like a traditional runway presentation and more like an immersive celebration of modern fashion. The setting was quintessentially New York. The designers represented very different corners of contemporary fashion.The models brought personality to the runway as well as the activities surrounding the event.

And at the center of everything was Campoy, whose emerging approach to fashion production is increasingly built around a simple but powerful concept: The runway should be only one part of the story.

Video Credit: https://www.youtube.com/@fashionstock

Fashion Above Manhattan

Few things say New York quite like a rooftop. For the NYC edition of the Campoy Fashion Show, Campoy selected Somewhere Nowhere NYC, the rooftop lounge, nightclub and pool destination at 112 West 25th Street in Manhattan. The venue describes its outdoor rooftop as a hideaway offering sweeping views of the city, while its rooftop pool offers panoramic skyline views.

It was an appropriate backdrop for Campoy.Rather than putting a runway inside a conventional ballroom or exhibition hall, the venue allowed fashion to exist within a broader New York lifestyle experience.

Manhattan became part of the scenery.

The skyline became part of the production.

The atmosphere of one of the city’s rooftop destinations became part of the show.

For designers, that distinction matters.

Fashion has become increasingly visual, experiential and social. A garment may appear on a runway for less than a minute, but the photographs, videos and social content surrounding that appearance can live online indefinitely. Campoy appears to understand that evolution particularly well. The July event wasn’t simply about getting models from one end of a runway to another.

It was about creating moments. And that philosophy extended well beyond Somewhere Nowhere.

Before the Runway Came the Pizza

Some of the most memorable fashion content doesn’t happen on the runway at all. In conjunction with the New York event, the Campoy models traded high-fashion poses for pizza dough during a pizza-making adventure at Forno D’Oro NYC in Chelsea.

The Italian restaurant, located at 196 Eighth Avenue, specializes in Roman pizza, fresh pasta and Italian cuisine. It also offers immersive pizza-making experiences led by Master Pizzaiolo Salvatore Olivella, whose family’s roots in pizza-making stretch back to Italy. Forno D’Oro describes its pizza classes as a chance for participants to go behind the counter and learn the techniques, science and traditions involved in preparing authentic Italian pizza.

For the Campoy models, it provided something completely different from the traditional backstage fashion-show experience.

Instead of spending every moment posing for cameras or preparing for the runway, the models had an opportunity to interact, laugh, cook and experience New York together. It was also perfectly suited to the Campoy formula. Fashion was still present, but personality became equally important. The models weren’t simply mannequins displaying garments. They became characters within a larger story surrounding the event.

That distinction is increasingly important in an era dominated by Instagram, TikTok, streaming video and personality-driven media. Audiences want to know who is wearing the clothes. They want backstage access. They want candid moments. They want to see what happens before the lights come on. They want a connection.

A group of models attempting to master pizza-making in Chelsea creates exactly the kind of organic moment that a conventional runway cannot manufacture. And then, after the flour, dough and Italian food, it was time for Manhattan glamour.

The Campoy Formula

To understand the NYC show, you have to understand the woman behind it.

Campoy Fashion Show is the creation of organizer and fashion-show producer Stefanie “Estefi” Campoy, who has built her emerging fashion platform around the intersection of luxury hospitality, entertainment, fashion and social media.

Campoy arrived in the fashion-event world with more than a decade of experience involving luxury hospitality and high-end client relations. Earlier in 2026, she brought that experience into the spotlight during Miami Swim Week, producing a Campoy runway presentation at Giselle in Downtown Miami.

That May event featured designers including Excentric Couture and demonstrated the experiential direction Campoy wanted to take the brand. Moving from Miami to New York was a natural progression. But the two cities demand very different personalities. Miami is tropical, colorful and unapologetically sensual. New York is faster, harder-edged and deeply connected to fashion history. Campoy didn’t attempt to make New York look like Miami. Instead, she placed the Campoy concept inside a setting that could only belong to Manhattan. That’s an important distinction.

The strength of an event brand isn’t its ability to repeat exactly the same production in different cities. It is the ability to maintain its identity while absorbing the personality of each destination. In Miami, Campoy could embrace swimwear, nightlife and tropical luxury. In New York, she could embrace rooftops, street energy, Chelsea, downtown culture and a more eclectic fashion vocabulary.

The connective tissue is Stefanie Campoy herself. Her role increasingly resembles that of a curator as much as an event producer. She brings together designers, models, venues, hospitality, nightlife and media and attempts to turn those ingredients into one cohesive experience.

Excentric Couture: Fashion Without Apology

Among the designers featured in the New York show was Excentric Couture, a label already familiar to the Campoy runway.

Excentric Couture previously participated in Campoy’s Miami Swim Week presentation, where the brand helped establish the bold aesthetic associated with Campoy’s fashion events. Coverage leading into the Miami presentation described Excentric Couture’s approach as eclectic, expressive and built around bold femininity and individuality. That makes the brand a natural fit for New York. New York fashion has always rewarded designers willing to challenge convention. It is a city where clothing can function simultaneously as apparel, identity and performance.

Excentric Couture brings that sense of fearlessness to the Campoy platform. On a rooftop surrounded by Manhattan architecture, bold fashion has room to become even more theatrical. Against a skyline of glass, concrete and steel, unconventional silhouettes and expressive styling become visual counterpoints to the city itself. The Campoy runway gives a designer such as Excentric Couture more than a place to display clothes. It gives the clothes a setting.

And in modern fashion media, setting matters. A memorable image is rarely just about the garment. It is the garment, the model, the light, the architecture, the movement and the moment. That is precisely where a venue like Somewhere Nowhere becomes part of the creative equation.

Culprit Underwear Brings Attitude to the Runway

The NYC show also featured Culprit Underwear, bringing a completely different attitude to the Campoy lineup. Culprit isn’t a brand built around understatement.

Its identity combines comfort, sexuality, humor and colorful visual design with an emphasis on sustainability. The company describes its products as suitable for everything from travel and the gym to a date night, and says its garments are produced through an eco-friendly vertical mill with an emphasis on detail and quality control.

The brand’s current collections include LadyBoxers, boxer briefs, bras and booty shorts alongside a constantly changing assortment of graphic prints and irreverent designs. It’s fashion that doesn’t take itself too seriously. And that’s exactly what makes it interesting on a runway. Where luxury fashion can sometimes become overly formal, Culprit brings humor and personality. It invites the audience to have fun. That energy fits particularly well within the broader Campoy concept because Campoy’s events aren’t designed to feel like silent museum exhibitions.

They are social.

They are energetic.

They live somewhere between runway presentation, nightlife event, content production and party.

Pairing Excentric Couture with Culprit Underwear therefore created contrast. One collection could push the audience toward couture and artistic expression; another could embrace comfort, prints, sexuality and playful irreverence. That variety keeps a runway interesting. More importantly, it reflects how people actually consume fashion today. Modern consumers don’t live inside a single aesthetic. The same person can appreciate couture, streetwear, swimwear, lingerie, vintage clothing and athleisure. Campoy’s designer selections embrace that fluidity.

The Models Become the Story

Every great runway depends upon its models. But Campoy’s approach gives them a broader role. They aren’t present merely to walk. They help tell the story.

That philosophy was already visible during Campoy’s Miami Swim Week production, which assembled models with both runway presence and digital reach. Earlier Campoy event sin Miami highlighted models including Caro Del Rio, Kitty Darlin, Barbara Amerigo, Hailee Argondizzo, Maria Claudia Costa, Marisa Sandoval and Elise Benson, emphasizing the combination of modeling talent and social influence surrounding the brand’s events.

The New York experience expanded upon the same larger idea: models are increasingly media personalities in their own right. Today’s model may walk a runway at night and deliver an audience behind the scenes through social media before, during and after the event. That changes the economics and reach of fashion. Twenty years ago, a fashion show largely depended upon photographers, editors and journalists to distribute its images.

Today every participant carries a broadcasting platform in their pocket. One model’s behind-the-scenes video can potentially reach more people than were physically present at the show. A funny moment at Forno D’Oro can become content. Getting ready for the show can become content.

Arriving at Somewhere Nowhere can become content. The Manhattan skyline can become content. The runway itself becomes the climax of a story audiences have already begun following. Campoy’s instinct to create experiences around her models recognizes this new reality. The models are no longer simply part of the production. They are part of the distribution.

Somewhere Nowhere Becomes a Runway

By 6 p.m. on July 24, Somewhere Nowhere was ready for Campoy. The official venue calendar positioned the fashion show between the property’s daytime rooftop programming and its later Friday-night entertainment, effectively placing Campoy Fashion inside the rhythm of New York nightlife itself. That scheduling reinforced the hybrid identity of the event. This wasn’t an isolated convention-center fashion presentation. Guests were stepping into an established Manhattan nightlife environment that had temporarily transformed into a fashion destination.

The rooftop provided the kind of visual drama designers dream about. City views. Summer light. Music. Models. Cameras. Fashion. And New York unfolding in every direction. There is something inherently cinematic about fashion against a skyline. Runway lighting can be recreated almost anywhere. Manhattan cannot.

From Miami to New York

The New York show also represented an important milestone for Campoy Fashion. Only months earlier, the Campoy name had been making noise during Miami Swim Week. The May 28 Campoy Fashion Show at Giselle was part of a four-night Miami Swim Week schedule, with Campoy’s evening featuring Estefania, Excentric Couture and She Design, accompanied by live violin performances. (The Soul Of Miami)

The move to New York demonstrated that the concept wasn’t limited to one city or one swim week.

Campoy Fashion could travel. That’s significant. Miami and New York are two of America’s most visually influential cities, but they occupy very different cultural spaces. Building successful events in both provides Campoy with an opportunity to develop something larger than an individual fashion show. It provides the beginnings of a platform. And platforms can grow. Additional cities. Designer collaborations. Model features. Streaming specials. Behind-the-scenes programming. Brand partnerships. Destination experiences. Fashion-week activations.

What Campoy is assembling has the potential to live both inside and outside the traditional fashion calendar.

Stefanie Campoy at the Center

Ultimately, the common denominator is Stefanie Campoy.

Campoy’s background in hospitality helps explain why her fashion productions feel centered around the total guest and participant experience rather than exclusively around the runway.

Hospitality teaches an organizer to think about arrival, atmosphere, interaction, service and memory. Fashion provides the visual language. Nightlife supplies energy. Social media supplies distribution. Campoy brings those worlds together. The result is a format that feels particularly suited to 2026. Fashion today isn’t only about what people wear. It’s about where they are wearing it. Who they are with. What they’re doing. What they’re filming. What they’re posting. And how the audience feels watching it happen. Campoy Fashion exists at that intersection.

A New York Moment

By the time the NYC Campoy Fashion Show concluded, the event had accomplished something more important than simply presenting another collection. It had created a New York moment. Somewhere Nowhere provided the skyline. Excentric Couture brought its distinctive fashion perspective. Culprit Underwear brought color, humor and attitude. The models supplied beauty, personality and digital reach.

Forno D’Oro provided an unexpected taste of Italian New York and an opportunity for the models to step away from the runway and simply have fun. And Stefanie Campoy connected the pieces. That may ultimately become the signature of Campoy Fashion. Not simply fashion shows.

What’s Next for Campoy?

The progression from Miami to Manhattan raises an obvious question:

Where does Campoy go next?

The answer may ultimately matter as much as the July show itself. Because what began as a fashion-show concept is showing the potential to evolve into a recognizable event brand. Miami demonstrated the formula amid Swim Week. New York demonstrated that the concept could move into another major fashion and media market. The opportunity now is to continue building that identity while maintaining the elements that make Campoy different. Unexpected locations. Distinctive designers. Models with personality. Hospitality. Nightlife. Food. Travel. Behind-the-scenes access.

And fashion presented not as an isolated industry event, but as entertainment.

From pizza dough in Chelsea to designer fashion against the Manhattan skyline, the Campoy NYC experience captured something increasingly rare: It made fashion feel fun.

And perhaps that is the real secret behind what Stefanie Campoy is building. She isn’t asking audiences simply to come watch a fashion show. She’s inviting them into the story.