Pioneering Innovative Marketing Strategies when Boost TV and The 21A Agency Collaborate

In this episode of 21 Minutes With…, hosts Brittany Ward and Jackie from The 21A Agency sit down with entrepreneur Ronnie Eith, Founder and CEO of Boost TV, to discuss the journey from corporate success to building a modern streaming media platform designed for independent creators.

Before launching Boost TV, Ronnie’s career followed what many would consider the traditional path to professional success. A standout college football player who transitioned into the business world, he spent more than twenty years in mortgage banking and real estate, building teams and helping scale businesses in highly competitive markets. From the outside, the trajectory looked ideal—steady income, leadership roles, and professional recognition. Yet Ronnie explains that despite the success, something was missing.

During the conversation, Ronnie shares the moment he realized he had fallen into what he calls “the trap”—a life that appeared successful but lacked personal fulfillment. After years of operating within established industries, he felt the pull to create something of his own that aligned more closely with his passions. At the age of 45, he made the decision to step away from the predictability of corporate life and take a risk on entrepreneurship.

That leap eventually became Boost TV, a streaming platform focused on lifestyle content including food, fashion, fitness, real estate, and business. What began as an experiment with social media content and local television programming quickly evolved into a full streaming network available on platforms such as Roku and Amazon Fire TV.

Throughout the podcast, Ronnie discusses the difference between social media visibility and true media legitimacy. While platforms like Instagram and TikTok can generate massive reach, he argues they often lack permanence and credibility when compared to structured media outlets like streaming television and digital publications. Boost TV was designed to bridge that gap—giving independent creators, entrepreneurs, and professionals a platform where their stories and content can live beyond the algorithm.

A key theme of the conversation is the democratization of media distribution. Historically, television and media exposure were controlled by major networks and gatekeepers. Ronnie explains how modern streaming technology allows creators to bypass those barriers and distribute content directly to audiences. Boost TV aims to empower individuals who have compelling stories or expertise but may not have access to traditional media channels.

The discussion also explores the role artificial intelligence is beginning to play in the future of publishing and media production. Ronnie explains how automation and AI-driven tools are dramatically lowering the barriers to entry for creators. What once required entire production teams and significant budgets can now be accomplished quickly through streamlined workflows. On the Boost TV platform, creators can upload and distribute content in minutes, enabling them to focus more on storytelling and brand building rather than technical obstacles.

Ultimately, the conversation is less about technology and more about mindset. Ronnie emphasizes that entrepreneurship often begins with a willingness to walk away from comfort and embrace uncertainty. His story highlights the importance of betting on yourself, recognizing when it’s time to pivot, and building something that aligns with your purpose.

Through Boost TV, Ronnie hopes to help a new generation of creators gain visibility, credibility, and ownership of their content in a rapidly evolving media landscape.

Who is Brittany Ward?

In the fast-paced world of digital marketing, Brittany Ward stands out as a beacon of innovation and strategic foresight. As the founder of The 21A Agency, she has carved a niche in the industry by blending creativity with data-driven strategies, aimed at helping brands effectively cut through the noise of today’s crowded digital media landscape.

A Journey into Marketing Excellence

Ward began her illustrious career in marketing during the mid-2000s, a period that witnessed a massive transformation in consumer engagement and brand communication. With over 16 years of experience under her belt, she has become a seasoned expert in brand marketing and digital strategy. Her early career involved working with emerging brands and global powerhouses alike, providing her with a comprehensive understanding of diverse market dynamics.

Her portfolio of collaborations features names like DoorDash, Burger King, Disney, and Pampered Chef. These experiences honed her ability to generate international media attention and drive significant brand growth, establishing her reputation as a forward-thinking leader in the industry.

Leadership Roles and Strategic Vision

Before venturing into entrepreneurship, Ward held prominent leadership roles in various high-profile companies. Notably, she served as the Vice President of Marketing at Buffalo Wild Wings from 2010 to 2014. This role proved instrumental in shaping her strategic vision as she mastered large-scale brand strategy and consumer engagement. During this period, Ward developed a keen insight into how digital media, social platforms, and cultural trends intersect with brand storytelling.

The Birth of The 21A Agency

In 2015, Ward took a bold step and founded The 21A Agency with the mission of crafting tailored strategies over generic solutions. This full-service marketing firm specializes in areas such as branding, influencer marketing, social media, paid media, and public relations. Under her dynamic leadership, The 21A Agency has rapidly grown into a nationally recognized creative force, known for helping businesses capture their authentic voice and achieve meaningful audience engagement.

The philosophy behind The 21A Agency is reflected in its name, which draws inspiration from the summer solstice on June 21. This symbolizes light, clarity, and forward momentum, epitomizing the agency’s mission to illuminate opportunities for brands and guide them toward enhanced visibility and impact in the competitive digital marketplace.

Emphasizing Authenticity and Engagement

Ward’s marketing philosophy revolves around the belief that modern marketing should transcend traditional advertising by fostering genuine connections between brands and their communities. Her strategy prioritizes authentic digital engagement over interruptive advertising methods. This approach has positioned The 21A Agency at the forefront of innovative marketing, where the focus is on creating enduring relationships between brands and audiences.

Beyond her work with The 21A Agency, Ward continues to explore other ventures in marketing. One such initiative is Create Collabs, a platform designed to bridge the gap between brands and influencers, facilitating authentic product promotion by those who genuinely believe in them. This aligns with her belief in the power of influencer marketing and social media advocacy as pivotal drivers of brand growth in the modern era.

A Thought Leader and Innovator

Apart from her entrepreneurial endeavors, Ward is also celebrated as a speaker and thought leader in the marketing industry. She frequently shares her insights on crucial topics like authentic digital engagement, influencer partnerships, and the evolving landscape of social media advertising. Her presentations emphasize the importance of connecting with audiences in meaningful ways, a philosophy that challenges traditional advertising paradigms.

Continuing Innovation

Today, Brittany Ward continues to lead The 21A Agency while skillfully navigating the complexities of 21st-century digital marketing. Her blend of creativity, strategy, and transparency is revered among modern marketing innovators. With a unique approach that emphasizes results and authentic brand engagement, she remains a pivotal figure in the ongoing evolution of digital marketing strategies.

Brittany Ward’s journey from a marketing strategist to a renowned entrepreneur underscores the power of vision, creativity, and a commitment to meaningful brand connections. As digital marketing continues to evolve, her leadership will undoubtedly inspire future generations of marketers striving to make a significant impact in their fields.